Techniques to Persuade Your Audience

There are three techniques that you can utilize to persuade your audience that you are knowledgeable about the topic you are writing about.  These three techniques are called the logos appeal, pathos appeal, and ethos appeal.  Utilizing each of these appeals can create a strong connection with your audience and keep them involved in your topic.

 

Logos:  The appeal based on logic.  The writer uses facts and reasoning to support their claim.

A good example of the logos appeal would show facts, statistics, and reasoning.

 

Pathos:  This appeal is based on emotion and values.  The writer can connect with their audience on a deeper and more personal level.

A good example of the pathos appeal would connect to the reader's emotions.  Most advertisements use the pathos appeal to connect to their audience.

 

Ethos:  This appeal is based on credibility.  Does the write know what they are talking about?  Can they be trusted?  Have they done their research? 

The writer needs to show that they are worth listening to. You not only want to be the author, you want to become an authority on the topic you are writing about.  You want to be likable and you want your audience to trust you.